| 000 | 01861nam a2200361Mc 4500 | ||
|---|---|---|---|
| 001 | on1417314593 | ||
| 003 | AE-DuAU | ||
| 005 | 20241127181357.0 | ||
| 008 | 230829r20242024enk f b 000 0 eng d | ||
| 020 | _a9781529623819 (paperback) | ||
| 035 | _a(AE-DuAU)1417314593 | ||
| 040 |
_aDKDLA _beng _cDKDLA _dAE-DuAU |
||
| 049 | _aTSAUD | ||
| 050 | 1 | 4 | _aHF5415.T8 2024 |
| 090 | _aHF5415.T8 2024 | ||
| 100 | 1 |
_aTuten, Tracy L., _eauthor _d1967 _9204835 |
|
| 245 | 1 | 0 |
_aSocial media marketing / _cTracy L. Tuten |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aLondon : _bSage, _c2024 |
|
| 300 |
_axii, 447 pages : _billustrations ; _c25 cm |
||
| 336 |
_atext _2rdacontent _btxt |
||
| 337 |
_aunmediated _2rdamedia _bn |
||
| 338 |
_avolume _2rdacarrier _bnc |
||
| 500 | _aPrevious edition: 2021 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aCovering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox. The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing atSofiaUniversity, USA | |
| 650 | 0 |
_aInternet marketing. _9204836 |
|
| 650 | 0 |
_aInternet advertising. _9204837 |
|
| 650 | 0 |
_aOnline social networks. _9204838 |
|
| 650 | 0 |
_aSocial media. _9204839 |
|
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c52581 _d52581 |
||
| 907 | _a52581 | ||