| 000 -LEADER | |
|---|---|
| fixed length control field | 02013cam a22003975 4500 |
| 001 - CONTROL NUMBER | |
| control field | bk0003887284 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127164246.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s2002 xx eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0826457673 (pbk.) : |
| Terms of availability | 24.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Baker & Taylor |
| 069 ## - | |
| -- | 08408474 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5828.4 .N454 2002 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5828.4 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .N454 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neidle, Andrea. |
| 9 (RLIN) | 71852 |
| 245 10 - TITLE STATEMENT | |
| Title | How to get into advertising : |
| Remainder of title | a guide to careers in advertising, media and marketing communications / |
| Statement of responsibility, etc | Andrea Neidle. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Continuum, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 p. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: London: Cassell, 2000. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [216]-220) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Getting in -- The business of advertising -- Account management -- Account planning -- The creative team - copywriting and art direction -- Advertising media - planning and buying -- New media -- Marketing communications - direct marketing, public relations, sales promotion (the marketing mix) -- Creative services -- Selling yourself - how to get the job you want -- Graduate training and interviews -- The right course for you -- Ask the students -- The value of work experience -- Getting their foot in the door. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Vocational guidance. |
| 9 (RLIN) | 71853 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p24.95 |
| -- | 09-14-2002 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 09-14-02 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | xx |
| -- | 0 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Andrea Neidle MA is a Senior Lecturer at West Herts College. Previously she worked for twenty years as a copywriter |
| 935 ## - | |
| -- | PO10327-GENZ |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 633172 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 91.69 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 2 |
| w | 1 |
| x | 0 |
| y | i10182044 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 91.69 | 1 | 2 | HF 5828.4 .N454 2002 | 633172 | 2023-11-07 | 91.69 | 2015-07-25 | Books |