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How to get into advertising : a guide to careers in advertising, media and marketing communications / Andrea Neidle.
Publication details: London : Continuum, 2002.Edition: 2nd edDescription: 224 p. ; 24 cmContent type:- text
- unmediated
- volume
- 0826457673 (pbk.) :
Contents:
Getting in -- The business of advertising -- Account management -- Account planning -- The creative team - copywriting and art direction -- Advertising media - planning and buying -- New media -- Marketing communications - direct marketing, public relations, sales promotion (the marketing mix) -- Creative services -- Selling yourself - how to get the job you want -- Graduate training and interviews -- The right course for you -- Ask the students -- The value of work experience -- Getting their foot in the door.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5828.4 .N454 2002 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 633172 |
Previous ed.: London: Cassell, 2000.
Includes bibliographical references (p. [216]-220) and index.
Getting in -- The business of advertising -- Account management -- Account planning -- The creative team - copywriting and art direction -- Advertising media - planning and buying -- New media -- Marketing communications - direct marketing, public relations, sales promotion (the marketing mix) -- Creative services -- Selling yourself - how to get the job you want -- Graduate training and interviews -- The right course for you -- Ask the students -- The value of work experience -- Getting their foot in the door.
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