| 000 -LEADER | |
|---|---|
| fixed length control field | 01577cam a2200409u 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm47374511 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127164505.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s2000 enka b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA0-W1815 |
| 019 ## - | |
| -- | 45305006 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749434589 : |
| Terms of availability | 24.95 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | .o2758052 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SOI |
| Transcribing agency | SOI |
| Modifying agency | UKM |
| -- | MUM |
| -- | WSU |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.123 .Y34 2000 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.123 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .Y34 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yadin, Daniel L. |
| 9 (RLIN) | 75548 |
| 245 10 - TITLE STATEMENT | |
| Title | Creative marketing communications : |
| Remainder of title | a practical guide to planning, skills and techniques / |
| Statement of responsibility, etc | Daniel Yadin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | Dover, N.H. : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 343 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: published as Creating effective marketing communications. 1998 |
| 500 ## - GENERAL NOTE | |
| General note | "In association with Marketing." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 75549 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 75550 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Creating effective marketing communications |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing in action series. |
| 9 (RLIN) | 75551 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p24.95 |
| -- | 06-21-2003 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 06-21-03 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 637397 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 91.69 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 1 |
| w | 1 |
| x | 0 |
| y | i10195312 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 91.69 | 1 | 1 | HF 5415.123 .Y34 2000 | 637397 | 2023-11-08 | 91.69 | 2015-07-25 | Books |