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Creative marketing communications : a practical guide to planning, skills and techniques / Daniel Yadin
Series: Marketing in action seriesPublication details: London ; Dover, N.H. : Kogan Page, 2001Edition: 3rd edDescription: vi, 343 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 0749434589 :
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.123 .Y34 2000 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 637397 |
Previous ed.: published as Creating effective marketing communications. 1998
"In association with Marketing."
Includes bibliographical references and index
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