| 000 -LEADER | |
|---|---|
| fixed length control field | 02114cam a22004338a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm00003546 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127164610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s2001 mau 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001043546 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750643811 (pbk.) : |
| Terms of availability | 34.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L2627 2001 |
| 069 ## - | |
| -- | 03545735 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415 .L2627 2001 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415 .L2627 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoffrey, |
| Dates associated with a name | 1938- |
| 9 (RLIN) | 76996 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | the one-semester introduction / |
| Statement of responsibility, etc | Geoff Lancaster and Paul Reynolds. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Butterworth-Heinemann, |
| Date of publication, distribution, etc | 2001. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 0110 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 #0 - SUMMARY, ETC. | |
| Summary, etc | -- Designed for those taking a first course in marketing and focusing on the needs of the business student-- Coverage that is authoritative but does not include the mass of extra theory that is not of interest-- Provides an international view that takes the reader to the heart of contemporary global marketing issues. |
| 520 80 - SUMMARY, ETC. | |
| Summary, etc | 'Marketing: The One Semester Introduction' is written by two of the most experienced and respected authors of the subject and is ideal for those undertaking a one semester or short course. The text is based on vast teaching experience and wide classroom testing through use in a range of programs. |
| 520 80 - SUMMARY, ETC. | |
| Summary, etc | Theory and information are presented at just the right depth to allow rapid and high quality learning for all business and marketing students. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 76997 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reynolds, Paul. |
| 9 (RLIN) | 76998 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p34.95 |
| -- | 02-28-2004 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-12-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 02-28-04 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | mau |
| -- | 0 |
| 935 ## - | |
| -- | Q/R12772 OCT 1 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 644344 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 128.44 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i10200538 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 128.44 | 1 | HF 5415 .L2627 2001 | 644344 | 2023-11-08 | 128.44 | 2015-07-25 | Books |