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MARC view
Marketing : the one-semester introduction / Geoff Lancaster and Paul Reynolds.
Publication details: Boston : Butterworth-Heinemann, 2001.Description: p. cmContent type:- text
- unmediated
- volume
- 0750643811 (pbk.) :
- HF5415 .L2627 2001
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415 .L2627 2001 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 644344 |
Includes index.
-- Designed for those taking a first course in marketing and focusing on the needs of the business student-- Coverage that is authoritative but does not include the mass of extra theory that is not of interest-- Provides an international view that takes the reader to the heart of contemporary global marketing issues.
'Marketing: The One Semester Introduction' is written by two of the most experienced and respected authors of the subject and is ideal for those undertaking a one semester or short course. The text is based on vast teaching experience and wide classroom testing through use in a range of programs.
Theory and information are presented at just the right depth to allow rapid and high quality learning for all business and marketing students.
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