| 000 -LEADER | |
|---|---|
| fixed length control field | 01921cam a2200421 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 95013339 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127164644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s1996 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 95013339 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0195089421 |
| Terms of availability | 18.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0195089413 (cl. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | JK524 |
| Item number | .J36 1996 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | JK 524 .J36 1996 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jamieson, Kathleen Hall. |
| 9 (RLIN) | 29508 |
| 245 10 - TITLE STATEMENT | |
| Title | Packaging the presidency : |
| Remainder of title | a history and criticism of presidential campaign advertising / |
| Statement of responsibility, etc | Kathleen Hall Jameison. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 578 p. ; |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 525-568) and index. |
| 520 #0 - SUMMARY, ETC. | |
| Summary, etc | In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Presidents |
| Geographic subdivision | United States |
| General subdivision | Election. |
| 9 (RLIN) | 77885 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising, Political |
| Geographic subdivision | United States. |
| 9 (RLIN) | 77886 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | United States |
| General subdivision | Politics and government |
| Chronological subdivision | 1945-1989. |
| 9 (RLIN) | 77887 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | United States |
| General subdivision | Politics and government |
| Chronological subdivision | 1989- |
| 9 (RLIN) | 77888 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p18.00 |
| -- | 05-28-2003 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 05-28-03 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 0 |
| 935 ## - | |
| -- | PO12107 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 100167 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 66.15 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10204155 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 66.15 | JK 524 .J36 1996 | 100167 | 2023-11-10 | 66.15 | 2015-07-25 | Books |