Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jameison.

By:

Jamieson, Kathleen Hall

Publication details: New York : Oxford University Press, 1996.Edition: 3rd edDescription: xxvi, 578 p. ; ill. ; 22 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0195089421
0195089413 (cl. : alk. paper)

Subject(s):

LOC classification:

JK524 .J36 1996

Summary: In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	JK 524 .J36 1996 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	100167

Includes bibliographical references (p. 525-568) and index.

In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations.

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Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jameison.

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