| 000 -LEADER | |
|---|---|
| fixed length control field | 01421cam a2200397 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 36664 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127173720.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120319s2012 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012010102 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781936320462 : |
| Terms of availability | 76.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1936320460 : |
| Terms of availability | 76.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | YDXCP |
| -- | BDX |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .K37 2012 |
| 069 ## - | |
| -- | 09230623 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5821 .K37 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Karimova, Gulnara Z. |
| 9 (RLIN) | 132726 |
| 245 10 - TITLE STATEMENT | |
| Title | Bakhtin and 'interactive' advertising : |
| Remainder of title | a conceptual investigation of advertising communication / |
| Statement of responsibility, etc | Gulnara Z. Karimova. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Bakhtin and interactive advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Palo Alto, CA : |
| Name of publisher, distributor, etc | Academica Press, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 154 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Philosophy. |
| 9 (RLIN) | 132728 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Philosophy. |
| 9 (RLIN) | 132730 |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bakhtin, M. M. |
| Fuller form of name | (Mikhail Mikhaĭlovich), |
| Dates associated with a name | 1895-1975. |
| 9 (RLIN) | 132731 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P76.95usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 09-18-12 |
| c | 09-16-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 09-16-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | cau |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5060186 |
| j | 0 |
| l | audmc |
| o | - |
| p | 282.40 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i14044912 |
| z | 09-16-12 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-09-16 | 282.40 | 1 | 2 | HF 5821 .K37 2012 | 5060186 | 2023-11-07 | 2017-03-20 | 282.40 | 2015-07-25 | Books |