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Bakhtin and 'interactive' advertising : a conceptual investigation of advertising communication / Gulnara Z. Karimova.

By: Publication details: Palo Alto, CA : Academica Press, c2012.Description: xiv, 154 p. : ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781936320462 :
  • 1936320460 :
Other title:
  • Bakhtin and interactive advertising
Subject(s): LOC classification:
  • HF5821 .K37 2012
Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5821 .K37 2012 (Browse shelf(Opens below)) Available 5060186

Includes bibliographical references and index.

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