| 000 -LEADER | |
|---|---|
| fixed length control field | 01930cgm a2200457Ka 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm84734989 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241122123734.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | vd cga||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070221p19971997nju028 s vleng d |
| 028 42 - PUBLISHER NUMBER | |
| Publisher number | FFH 8569 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)84734989 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BRB |
| Transcribing agency | BRB |
| Modifying agency | BRB |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAA |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .A384 1997 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | DVD HF 5823 .A384 1997 |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising |
| Medium | [videorecording] / |
| Statement of responsibility, etc | produced in cooperation with the College Division of the McGraw-Hill Company, Inc. and Knowledge TV. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Media waves: an introduction to mass communication (Television program) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Princeton, NJ : |
| Name of publisher, distributor, etc | Films for the Humanities & Sciences, |
| Date of publication, distribution, etc | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 DVD (ca. 28 min.): |
| Other physical details | sd. col.; |
| Dimensions | 4 3/4 in. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Media power |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE | |
| Creation/production credits note | Producer, David P. Stone. |
| 511 0# - PARTICIPANT OR PERFORMER NOTE | |
| Participant or performer note | Narrator: David Hartley. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This program features a historical survey of the methods of advertising in the U.S. ...[It aims to] aid in understanding the persuasive, pervasive nature of advertising." -Container |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 184663 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media. |
| 9 (RLIN) | 184664 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stone, David P. |
| 9 (RLIN) | 184665 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Films for the Humanities & Sciences (Firm) |
| 9 (RLIN) | 184666 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Educational Technology Training Center (Firm) |
| 9 (RLIN) | 184667 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Knowledge TV (Television network) |
| 9 (RLIN) | 184668 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | McGraw-Hill Companies. |
| Subordinate unit | College Division. |
| 9 (RLIN) | 184669 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Jones International, Ltd. |
| 9 (RLIN) | 42315 |
| 730 0# - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Media waves: an introduction to mass communication (Television program) |
| 9 (RLIN) | 184670 |
| 773 0# - HOST ITEM ENTRY | |
| Title | Films Media Group |
| Relationship information | FFH 8569 |
| 776 0# - ADDITIONAL PHYSICAL FORM ENTRY | |
| Title | Advertising |
| Record control number | (OCoLC)54457249 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Media power. |
| 9 (RLIN) | 184671 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 03-28-13 |
| c | 03-27-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | DVDs |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | media |
| Operator's initials, OID (RLIN) | 03-27-13 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | g |
| -- | - |
| -- | eng |
| -- | nju |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5082297 |
| j | 0 |
| l | media |
| o | - |
| p | 0.00 |
| q | - |
| r | - |
| s | - |
| t | 33 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i14910640 |
| z | 03-28-13 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | AUDIO & DVD Collection | 2013-03-28 | 0.00 | DVD HF 5823 .A384 1997 | 5082297 | 2019-01-17 | 0.00 | 2015-07-25 | DVDs |