MARC details
| 000 -LEADER |
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| fixed length control field |
03697cam a2200553Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn855530793 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241127175018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130809s2013 gw a 001 0 eng d |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
1034839802 |
| Source |
GyFmDB |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
016619904 |
| Source |
Uk |
| 019 ## - |
|---|
| -- |
830109795 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783836545242 (hd. bd.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3836545241 (hd. bd.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)855530793 |
| Canceled/invalid control number |
(OCoLC)830109795 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OHX |
| Language of cataloging |
eng |
| Transcribing agency |
OHX |
| Modifying agency |
BDX |
| -- |
OCLCQ |
| -- |
JPG |
| -- |
NYP |
| -- |
COO |
| -- |
STF |
| -- |
YDXCP |
| -- |
MUU |
| -- |
UVV |
| -- |
UKMGB |
| -- |
OCLCO |
| -- |
CHVBK |
| -- |
OCLCO |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| -- |
fre |
| -- |
ger |
| Language code of original and/or intermediate translations of text |
eng |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TSAA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
NC998.4 |
| Item number |
G36 2013 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
NC |
| Source |
lcco |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
NC 998.4 .G36 2013 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
NC 998.4 .G36 2013 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Game changers : |
| Remainder of title |
the evolution of advertising / |
| Statement of responsibility, etc |
ed. Peter Russell & Senta Slingerland ; [French translation, Aurelie Daniel ; German translation, Jürgen Dubau]. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Evolution of advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Köln : |
| Name of publisher, distributor, etc |
Taschen, |
| Date of publication, distribution, etc |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
311 pages : |
| Other physical details |
illustrations (many color) ; |
| Dimensions |
32 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Introductions in English, German, and French. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes indexes. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Introductions in English, German, and French. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
The creative revolution : good art, good writiness, good business. -- |
| -- |
Eye witness : Paula Green -- |
| -- |
Words spread : advertising and the language of popular culture -- |
| -- |
Eye witness : Jeff Goodby -- |
| -- |
The age of the image : from Warhol and Saatchi to the visual solution -- |
| -- |
Eye witness : David Bailey -- |
| -- |
Grands prix and oscars : advertising goes to Hollywood -- |
| -- |
Eye witness : Sir John Hegarty -- |
| -- |
Consolidation : global brrands and the flat world -- |
| -- |
Eye witness : Lee Clow -- |
| -- |
Hearts and minds : the selling of politics -- |
| -- |
Eye witness : Lord Bell -- |
| -- |
Goodvertising : advertising's social conscience -- |
| -- |
Eye witness : David Droga -- |
| -- |
Dot communications : the world goes online -- |
| -- |
Eye witness : Fernanda Romano -- |
| -- |
The end of the beginning : traditional advertising in the digital age -- |
| -- |
Eye witness : Piyush Pandey -- |
| -- |
From searching to sharing : social networks and social corrency -- |
| -- |
Eye witness : Aaron Koblin & Valdean Klump -- |
| -- |
From soaps to apps : content comes full circel -- |
| -- |
Eye witness : Brian Dilorenzo -- |
| -- |
After advertising : connecting products to connected people -- |
| -- |
Eye witness : Bob Greenberg -- |
| Miscellaneous information |
Index -- |
| -- |
Acknowledgements. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it." -- |
| -- |
Publisher website. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Cannes Lions (Firm) |
| 9 (RLIN) |
98455 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 9 (RLIN) |
98459 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art |
| General subdivision |
History |
| Chronological subdivision |
21st century. |
| 9 (RLIN) |
98463 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
History. |
| 9 (RLIN) |
98466 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Werbekampagne. |
| -- |
(DE-588)4134093-0 |
| Source of heading or term |
gnd |
| 9 (RLIN) |
98468 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Russell, Peter. |
| 9 (RLIN) |
98470 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Slingerland, Senta. |
| 9 (RLIN) |
98472 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Daniel, Aurelie. |
| 9 (RLIN) |
98473 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dubau, Jürgen. |
| 9 (RLIN) |
98475 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
International Advertising Festival Limited. |
| 9 (RLIN) |
98478 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
|
| b |
01-20-15 |
| c |
01-18-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
01-18-15 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
gw |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
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0 |
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5129611 |
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0 |
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audmc |
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258.00 |
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i15692449 |
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01-20-15 |