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Game changers : the evolution of advertising / ed. Peter Russell & Senta Slingerland ; [French translation, Aurelie Daniel ; German translation, Jürgen Dubau].
Language: English, French, German Original language: English Publication details: Köln : Taschen, 2013.Description: 311 pages : illustrations (many color) ; 32 cmContent type:- text
- unmediated
- volume
- 9783836545242 (hd. bd.)
- 3836545241 (hd. bd.)
- Evolution of advertising
- NC998.4 G36 2013
Contents:
Summary: "A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it." -- Publisher website.
The creative revolution : good art, good writiness, good business. -- Eye witness : Paula Green -- Words spread : advertising and the language of popular culture -- Eye witness : Jeff Goodby -- The age of the image : from Warhol and Saatchi to the visual solution -- Eye witness : David Bailey -- Grands prix and oscars : advertising goes to Hollywood -- Eye witness : Sir John Hegarty -- Consolidation : global brrands and the flat world -- Eye witness : Lee Clow -- Hearts and minds : the selling of politics -- Eye witness : Lord Bell -- Goodvertising : advertising's social conscience -- Eye witness : David Droga -- Dot communications : the world goes online -- Eye witness : Fernanda Romano -- The end of the beginning : traditional advertising in the digital age -- Eye witness : Piyush Pandey -- From searching to sharing : social networks and social corrency -- Eye witness : Aaron Koblin & Valdean Klump -- From soaps to apps : content comes full circel -- Eye witness : Brian Dilorenzo -- After advertising : connecting products to connected people -- Eye witness : Bob Greenberg -- Index -- Acknowledgements.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Non-fiction | Oversize Books | NC 998.4 .G36 2013 (Browse shelf(Opens below)) | Not For Loan | 5129611 |
Introductions in English, German, and French.
Includes indexes.
Introductions in English, German, and French.
The creative revolution : good art, good writiness, good business. -- Eye witness : Paula Green -- Words spread : advertising and the language of popular culture -- Eye witness : Jeff Goodby -- The age of the image : from Warhol and Saatchi to the visual solution -- Eye witness : David Bailey -- Grands prix and oscars : advertising goes to Hollywood -- Eye witness : Sir John Hegarty -- Consolidation : global brrands and the flat world -- Eye witness : Lee Clow -- Hearts and minds : the selling of politics -- Eye witness : Lord Bell -- Goodvertising : advertising's social conscience -- Eye witness : David Droga -- Dot communications : the world goes online -- Eye witness : Fernanda Romano -- The end of the beginning : traditional advertising in the digital age -- Eye witness : Piyush Pandey -- From searching to sharing : social networks and social corrency -- Eye witness : Aaron Koblin & Valdean Klump -- From soaps to apps : content comes full circel -- Eye witness : Brian Dilorenzo -- After advertising : connecting products to connected people -- Eye witness : Bob Greenberg -- Index -- Acknowledgements.
"A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it." -- Publisher website.
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