| 000 -LEADER | |
|---|---|
| fixed length control field | 02426cam a2200469 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 99021722 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127163446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s1999 nyua r 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 99021722 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471344044 : |
| Terms of availability | 29.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.I58 |
| Item number | Z43 1999 |
| 069 ## - | |
| -- | 04312805 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 6146 .I58 Z43 1999 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 6146 .I58 Z43 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeff, Robbin Lee. |
| 9 (RLIN) | 57155 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising on the Internet / |
| Statement of responsibility, etc | Robbin Zeff, Brad Aronson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 434 p. : |
| Other physical details | ill ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 500 ## - GENERAL NOTE | |
| General note | "Wiley Computer Publishing." |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 #0 - SUMMARY, ETC. | |
| Summary, etc | Must reading for everyone who is serious about maximizing online advertising! |
| 520 80 - SUMMARY, ETC. | |
| Summary, etc | Internet advertising is more popular than ever before and online advertising revenues are way up. Like its bestselling predecessor, this updated edition offers complete coverage of all of the new technologies and the hottest issues involved in online advertising. New chapters on direct marketing on the Internet, the biggest issues and concerns of local and international advertisers, and important legal issues (written by a well-known and highly respected Internet attorney) continue to make this the book of choice for every size business. There's even extremely helpful information on advertising for free (or almost nothing) by Eric Ward, the "father" of grassroots Internet advertising strategies. |
| 520 80 - SUMMARY, ETC. | |
| Summary, etc | The companion Web site includes listings and links to additional training and tool resources. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising. |
| 9 (RLIN) | 57156 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising |
| Form subdivision | Directories. |
| 9 (RLIN) | 57157 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising |
| General subdivision | Computer network resources. |
| 9 (RLIN) | 57158 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising |
| General subdivision | Rates. |
| 9 (RLIN) | 57159 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aronson, Brad. |
| 9 (RLIN) | 13917 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p29.99 |
| -- | 07-17-2001 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 07-17-01 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 0 |
| 935 ## - | |
| -- | LAST BOOK ORDER |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 623363 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 110.21 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10106352 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 110.21 | HF 6146 .I58 Z43 1999 | 623363 | 2012-11-19 | 110.21 | 2015-07-25 | Books |