"Wiley Computer Publishing."

Includes index.

Must reading for everyone who is serious about maximizing online advertising!

Internet advertising is more popular than ever before and online advertising revenues are way up. Like its bestselling predecessor, this updated edition offers complete coverage of all of the new technologies and the hottest issues involved in online advertising. New chapters on direct marketing on the Internet, the biggest issues and concerns of local and international advertisers, and important legal issues (written by a well-known and highly respected Internet attorney) continue to make this the book of choice for every size business. There's even extremely helpful information on advertising for free (or almost nothing) by Eric Ward, the "father" of grassroots Internet advertising strategies.

The companion Web site includes listings and links to additional training and tool resources.