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Strategic marketing management : planning, implementation and control / Richard Wilson, Colin Gilligan.
Series: The marketing series. StudentPublication details: Amsterdam : Elsevier, 2005.Edition: 3rd edDescription: xii, 867 p. : col. ill. ; 28 cmContent type:- text
- unmediated
- volume
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.13 .W547 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 659656 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | |||||||
| HF 5415.13 .W3 1990 Financial aspects of marketing / | HF 5415.13 .W48 1999 The marketing plan : a practitioner's guide / | HF 5415.13 .W48 2006 How to write a marketing plan / | HF 5415.13 .W547 2005 Strategic marketing management : planning, implementation and control / | HF 5415.13 .W548 1999 Warp-speed branding : the impact of technology on marketing / | HF 5415.13 .Y69 2007 Profitable marketing communications : a guide to marketing return on investment / | HF 5415.135 .C72 2000 Strategic marketing / |
Includes bibliographical references and index.
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