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Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR.
Publication details: New York, N.Y. : Portfolio, 2005.Description: xvii, 222 p. ; 22 cmContent type:- text
- unmediated
- volume
- 1591841127 :
- HD69.B7 S3417 2005
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 S3417 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 689000 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 69 .B7 R54 2007 Power brands : measuring, making and managing brand success / | HD 69 .B7 R58 2004 The making of a name : the inside story of the brands we buy / | HD 69 .B7 R65 2006 Asian brand strategy : how Asia builds strong brands / | HD 69 .B7 S3417 2005 Why Johnny can't brand : rediscovering the lost art of the big idea / | HD 69 .B7 S364 2004 Brand babble : sense and nonsense about branding / | HD 69 .B7 S65 2003 Conquering consumerspace : marketing strategies for a branded world / | HD 69 .B7 S75 2006 Sell the brand first : how to sell your brand and create lasting customer loyalty / |
Includes index.
First published in 2005 by Portfolio, a member of Pinguin Group (USA) Inc.
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