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Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
Publication details: London, UK ; Philadelphia, PA : Kogan Page, c2007.Description: xviii, 379 p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 9780749449360 (hbk.) :
- 0749449365 (hbk.) :
- HF5823 .S76 2007
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5823 .S76 2007 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 600531 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .S4854 2014 Controversies in contemporary advertising / | HF 5823 .S619 1994 The advertising kit : a complete guide for small businesses / | HF 5823 .S67 2014 Creative advertising : an introduction / | HF 5823 .S76 2007 Ads to icons : how advertising succeeds in a multimedia age / | HF 5823 .T23 1993 How to develop a successful advertising plan / | HF 5823 .T27 1998 Advertising and sales promotion strategy / | HF 5823 .T273 2004 Effective advertising : understanding when, how, and why advertising works / |
Includes bibliographical references (p. [363]-367) and index.
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