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Effective media relations : how to get results / Michael Bland, Alison Theaker & David Wragg.
Series: PR in practice seriesPublication details: London, UK ; Philadelphia, PA : Kogan Page, 2005.Edition: 3rd edDescription: x, 150 p. ; 24 cmContent type:- text
- unmediated
- volume
- 0749443804 (pbk.) :
- HD59 .B565 2005
Contents:
1: The media context -- Where and when: a brief media history -- Who: ownership of the media -- Media law -- Ethics and privacy -- Broadcasting in the UK -- New media technology -- What is it all for? Media evaluation -- 2: Dealing with the press -- What: newspapers and periodicals -- Why: press relations--a means to an end -- News, features and more -- How: writing for the press -- How: talking to the press -- Checklist for effective press relations -- 3: Handling the broadcast media -- Why: the importance of broadcast coverage -- How: preparation and briefing -- How: winning the interview -- Fine-tuning: handling different interviews -- How: radio interviews.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HD 59 .B565 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 50669 |
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"CIPR, Chartered Institute of Public Relations."
Includes bibliographical references (p. 141-142) and index.
1: The media context -- Where and when: a brief media history -- Who: ownership of the media -- Media law -- Ethics and privacy -- Broadcasting in the UK -- New media technology -- What is it all for? Media evaluation -- 2: Dealing with the press -- What: newspapers and periodicals -- Why: press relations--a means to an end -- News, features and more -- How: writing for the press -- How: talking to the press -- Checklist for effective press relations -- 3: Handling the broadcast media -- Why: the importance of broadcast coverage -- How: preparation and briefing -- How: winning the interview -- Fine-tuning: handling different interviews -- How: radio interviews.
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