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The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.
Publication details: New York, NY : Palgrave Macmillan, 2010. 2008.Edition: 1st pbk. edDescription: xvii, 254 p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 9780230620568 (pbk.)
- HD69.B7 H646 2010
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 H646 2010 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 603976 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 69 .B7 H3485 2006 Primal branding : create zealots for your brand, your company, and your future / | HD 69 .B7 H37 1999 Harvard business review on brand management. | HD 69 .B7 H435 2008 What is branding? / | HD 69 .B7 H646 2010 The global brand : how to create and develop lasting brand value in the world market / | HD 69 .B7 H647 2004 How brands become icons : the principles of cultural branding / | HD 69 .B7 K37 2012 The new strategic brand management : advanced insights and strategic thinking / | HD 69 .B7 K3725 2009 9 brand shaastras : nine successful brand strategies to build winning brands / |
Includes bibliographical references (p. 239-246) and index.
Originally published in hbk. in 2008.
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