Normal view
MARC view
Advertising and the mind of the consumer : what works, what doesn't, and why.
Publication details: Crows Nest, NSW : Allen & Unwin ; Hove : Roundhouse [distributor], 2008.Edition: Rev. 3rd international ed. / Max SutherlandDescription: xii, 366 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 9781741755992 (pbk.)
- 1741755999 (pbk.)
- HF5822 .S84 2008
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5822 .S84 2008 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 603330 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5822 .J44 1977 The inner editor : the offense and defense of communication / | HF 5822 .M415 1996 Visual persuasion : the role of images in advertising / | HF 5822 .P3 2007 The hidden persuaders / | HF 5822 .S84 2008 Advertising and the mind of the consumer : what works, what doesn't, and why. | HF 5822 .U86 2012 Utopian images and narratives in advertising : dreams for sale / | HF 5823 Advertising & IMC : principles & practice / | HF 5823 Ads to icons : how advertising succeeds in a multimedia age / |
Previous ed.: London: Kogan Page, 2000.
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.