Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
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American University in Dubai | American University in Dubai | AUDIO & DVD Collection | DVD HF 5770 .P32 2001 (Browse shelf(Opens below)) | Copy Type:33 - DVD | Available | 47427 |
No cover image available | No cover image available | No cover image available | ||||||
DVD HF 5415 .T43 1999 That's marketing understanding consumer behavior / | DVD HF 5446 .S25 2001 Salesman | DVD HF 5718 .C637 2008 Communicating with tact, candor and credibility | DVD HF 5770 .P32 2001 Packaging the science of temptation / | DVD HF 5801 .L87 2004 v.2 Lurzer's int'l archive : TV commercials worldwide 2004 | DVD HF 5801 .L87 2004 v.2 Lurzer's int'l archive : TV commercials worldwide 2004 | DVD HF 5822 .C73 2007 Cracking the advertising code [videorecording] / |
Discusses the use of packaging as a marketing tool to distinguish products and influence consumers' perceptions of them.
DVD.
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