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Marketing communications : interactivity, communities and content / Chris Fill.
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2009.Edition: 5th edDescription: xxxvii, 558 p. : col. ill. ; 27 cmContent type:- text
- unmediated
- volume
- 9780273717225 (pbk.) :
- 0273717227 (pbk.) :
- HF5415.123 .F55 2009
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.123 .F55 2009 (Browse shelf(Opens below)) | Available | 5009590 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.123 .B5568 2009 The bare bones introduction to integrated marketing communication / | HF 5415.123 .C58 2004 Integrated advertising, promotion & marketing communications / | HF 5415.123 .D34 2010 Marketing communications : a brand narrative approach / | HF 5415.123 .F55 2009 Marketing communications : interactivity, communities and content / | HF 5415.123 .F56 2006 Creative marketing : an extended metaphor for marketing in a new age / | HF 5415.123 .F56 2006 Creative marketing : an extended metaphor for marketing in a new age / | HF 5415.123 .F578 2001 Semiotics, marketing, and communication : beneath the signs, the strategies / |
Includes bibliographical references and indexes.
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