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The fundamentals of branding / Melissa Davis.
Series: AVA academiaPublication details: Lausanne : AVA Academia, c2009.Description: 183 p. : ill. (chiefly col.), ports. ; 23 cmContent type:- text
- unmediated
- volume
- 9782940373987 (pbk.)
- 2940373981 (pbk.)
- HF5415.1255 .D38 2009
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.1255 .D38 2009 (Browse shelf(Opens below)) | Available | 5006995 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.1255 .A39 2011 Packaging the brand : the relationship between packaging design and brand identity / | HF 5415.1255 .A39 2011 Packaging the brand : the relationship between packaging design and brand identity / | HF 5415 .1255 .B334 2012 Brand revolution : ousting old mideast trading mindsets / | HF 5415.1255 .D38 2009 The fundamentals of branding / | HF 5415.1255 .P37 2013 Billion-dollar branding : brand your small business like a big-business and make great things happen / | HF 5415.1255 .R67 2010 Brand-driven innovation: strategies for development and design / | HF 5415.1255 .S37 2010 Strategic brand management for B2B markets : a road map for organizational transformation / |
Includes bibliographical references (p. 184).
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