Normal view
MARC view
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
Publication details: New York, NY : McGraw-Hill/Irwin, c2011.Edition: 15th edDescription: xxxiii, 622 p. : col. ill., col. maps ; 29 cmContent type:- text
- unmediated
- volume
- 9780073529943 :
- 007352994X :
- HF1416 .C375 2011
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 1416 .C375 2011 (Browse shelf(Opens below)) | Available | 5014174 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 1414 .P726 2005 Three billion new capitalists : the great shift of wealth and power to the East / | HF 1414 .V54 2007 How countries compete : strategy, structure, and government in the global economy / | HF 1416 .B476 2002 Best practices in international marketing / | HF 1416 .C375 2011 International marketing / | HF 1416 .C953 2001 International marketing / | HF 1416 .C953 2001 International marketing / | HF 1416 .C953 2007 International marketing / |
Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this title helps students to see the cultural and environmental uniqueness of any nation or region.
Includes index.
There are no comments on this title.
Log in to your account to post a comment.