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Brand identity now! / ed. Julius Wiedemann.

Contributor(s): Language: English, French, German Original language: English Publication details: Köln ; Los Angeles : Taschen, c2009.Description: 383 p. : col. ill. ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9783836515849 (pbk.)
  • 3836515849
Subject(s): Genre/Form: LOC classification:
  • HF5415.1255 B79 2009 NC997
Contents:
Introduction / Peter Knapp -- Case studies. Boost mobile / Ric Peralta -- Cocoon Club / 3deluxe -- Eco Branding / Frederico Gelli -- Museum of arts and design / Michael Bierut -- Explora / Nevenka Marcic -- Illustrative / Roman Bittner -- Preem / Landor -- Obama '08 election campaign / Sol Sender -- Release / Sasha Vidakovic -- Sheffield / Lars Hemming Jorgensen -- The Co-operative / Harry Pearce -- Vaja / Ricardo Drab -- Design is branding / Gui Borchert -- Migrantas / Prof. Enrique Longinotti.

"Winning brands from around the world = Erfolgreiche Marken aus der ganzen Welt = Marques à succès dans le monde."--Cover.

Includes index.

Introduction / Peter Knapp -- Case studies. Boost mobile / Ric Peralta -- Cocoon Club / 3deluxe -- Eco Branding / Frederico Gelli -- Museum of arts and design / Michael Bierut -- Explora / Nevenka Marcic -- Illustrative / Roman Bittner -- Preem / Landor -- Obama '08 election campaign / Sol Sender -- Release / Sasha Vidakovic -- Sheffield / Lars Hemming Jorgensen -- The Co-operative / Harry Pearce -- Vaja / Ricardo Drab -- Design is branding / Gui Borchert -- Migrantas / Prof. Enrique Longinotti.

Text in English, French and German.

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