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MARC view
Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin.
Publication details: New Delhi : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2010.Description: xix, 262 p. : ill. ; 22 cmContent type:- text
- unmediated
- volume
- 9788132105220 (pbk.) :
- 8132105222 (pbk.) :
- HF5415.1255 .S37 2010
Contents:
Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands: the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating Iindian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.1255 .S37 2010 (Browse shelf(Opens below)) | Available | 5044926 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.1255 .D38 2009 The fundamentals of branding / | HF 5415.1255 .P37 2013 Billion-dollar branding : brand your small business like a big-business and make great things happen / | HF 5415.1255 .R67 2010 Brand-driven innovation: strategies for development and design / | HF 5415.1255 .S37 2010 Strategic brand management for B2B markets : a road map for organizational transformation / | HF 5415.1255 .S55 2018 Experiential marketing : a practical guide to interactive brand experiences / | HF 5415.1255 .T672 2011 Touch branding II : all that you are touching is branding / | HF 5415.1255 .W368 2010 Branding with brains : the science of getting customers to choose your company / |
Includes bibliographical references and index.
Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands: the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating Iindian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts.
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