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How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel.
Publication details: London ; Philadelphia : Kogan Page, 2011.Description: xvii, 249 p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 9780749462505 :
- 0749462507 :
- HF5415.332.Y66 B47 2011
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.332 .Y66 B47 2011 (Browse shelf(Opens below)) | Available | 5022192 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.33 .U6 S67 2002 Educating the consumer : a history of the marriage of schools, advertising, and media / | HF 5415.332 .O43 A385 2010 The aging consumer : perspectives from psychology and economics / | HF 5415.332 .W66 S55 2009 Women want more : how to capture your share of the world's largest, fastest-growing market / | HF 5415.332 .Y66 B47 2011 How cool brands stay hot : branding to generation Y / | HF 5415.335 .D46 2006 Satisfaction : how every great company listens to the voice of the customer / | HF 5415.335 .S95 2005 Researching customer satisfaction and loyalty / | HF 5415.34 .S26 2010 Freud on Madison Avenue : motivation research and subliminal advertising in America / |
Includes bibliographical references (p. [223]-242) and index.
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. But what drives them and how do you develop the right brand strategies to reach this critical generation? This title reveals what drives Generation Y. It provides insights into the consumer psychology and behaviour of 'the Millennials'.
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