Part 1 The Strategic Imperatives -- Chapter 1 Expanding Abroad: Motivations, Means, and Mentalities -- Case 1-1 Lincoln Electric -- Case 1-2 Jollibee Foods Corporation (A): International Expansion -- Case 1-3 Acer, Inc.: Taiwan's Rampaging Dragon -- Case 1-4 Research in Motion: Managing Explosive Growth Reading 1-1 The Tortuous Evolution of the Multinational Corporation Reading 1-2 Distance Still Matters: The Hard Reality of Global Expansion Reading 1-3 When You Shouldn't Go Global -- Chapter 2 Understanding the International Context: Responding to Conflicting Environmental Forces -- Case 2-1 Global Wine Wars 2009: New World versus Old -- Case 2-2 The Globalization of CEMEX -- Case 2-3 Mattel and the Toy Recalls (A) Reading 2-1 Culture and Organization Reading 2-2 Clusters and the New Economics of Competition -- Chapter 3 Developing Transnational Strategies: Building Layers of Competitive Advantage -- Case 3-1 Marketing the "100 Laptop" (A) -- Case 3-2 Global Branding of Stella Artois -- Case 3-3 GE's Imagination Breakthrough: The Evo Project Reading 3-1 Managing Differences: The Central Challenge of Global Strategy Reading 3-2 How Local Companies Keep Multinationals at Bay Reading 3-3 Regional Strategies for Global Leadership -- Part 2: The Organizational Challenge -- Chapter 4 Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility -- Case 4-1 Philips versus Matsushita: Competing Strategic and Organizational Choices -- Case 4-2 ECCO A/S - Global Value Chain Management -- Case 4-3 World Vision International's AIDS Initiative: Challenging a Global -- Partnership Reading 4-1 Managing Multicultural Teams Reading 4-2 Managing Executive Attention in the Global Company Reading 4-3 Matrix Management: Not a Structure, a Frame of Mind -- Chapter 5 Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management -- Case 5-1 Siemens AG: Global Development Strategy -- Case 5-2 P&G Japan: The SK-II Globalization Project -- Case 5-3 McKinsey & Company: Managing Knowledge and Learning Reading 5-1 Building Effective R&D Capabilities Abroad Reading 5-2 Connect and Develop: Inside Procter & Gamble's New Model for Innovation Reading 5-3 Finding, Forming, and Performing: Creating Networks for Discontinuous Innovation -- Chapter 6 Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries -- Case 6-1 Nora-Sakari: A Proposed JV in Malaysia (Revised) -- Case 6-2 Mahindra and Mahindra Ltd.--Farm Equipment Sector: Acquisition of Jiangling Tractor Company -- Case 6-3 Eli Lilly in India: Rethinking the Joint Venture Strategy Reading 6-1 The Design and Management of International Joint Ventures Reading 6-2 Collaborate with Your Competitors - and Win -- Part 3: The Managerial Implications -- Chapter 7 Implementing the Strategy: Building Multidimensional Capabilities -- Case 7-1 ING Insurance in Asia/Pacific -- Case 7-2 BRL Hardy: Globalizing an Australian Wine Company -- Case 7-3 Silvio Napoli at Schindler India (A) Reading 7-1 Local Memoirs of a Global Manager Reading 7-2 Tap Your Subsidiaries for Global Reach -- Chapter 8 The Future of the Transnational: An Evolving Global Role -- Case 8-1 Hitting the Wall: Nike and International Labor Practices -- Case 8-2 IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor(A) -- Case 8-3 Killer Coke: Campaign Against Coca-Cola -- Case 8-4 Genzyme's CSR Dilemma: How to Play its HAND Reading 8-1 Values in Tension: Ethics Away From Home Reading 8-2 Serving the World's Poor, Profitably.

Focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. This book provides a conceptual framework showing the interplay between the multinational corporation and the competitive environment in which it operates.