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Influence : the psychology of persuasion / by Robert B. Cialdini.
Series: Collins business essentialsNew York : Collins, 2007Edition: Revised editionDescription: xiv, 320 pages : color illustration ; 21 cmContent type:- text
- unmediated
- volume
- 9780061241895 (paperback)
- BF 774 .C55 2007
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | BF 774 .C55 2007 (Browse shelf(Opens below)) | Available | 5070059 |
First Collins business essentials edition.
Includes bibliographical references and index.
Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
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