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Marketing fashion / Harriet Posner.
Series: Portfolio (Laurence King Publishing)Publication details: London : Laurence King, 2011.Description: 224 p. : ill. (chiefly col.) ; 26 cmContent type:- text
- unmediated
- volume
- 9781856697231 (pbk.) :
- 1856697231 (pbk.) :
- HF5439.C6 P68 2011
Contents:
Summary: Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
1. Structure of the fashion market -- 2. The marketing toolkit -- 3. Research and planning -- 4. Understanding the customer -- 5. Introduction to branding -- 6. Fashion promotion -- 7. Careers in fashion marketing.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5439 .C6 P68 2011 (Browse shelf(Opens below)) | Available | 5089851 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
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| HF 5438.8 .K48 B33 1999 Selling to major accounts: tools, techniques, and practical solutions for the sales manager / | HF 5438.8 .P74 V37 2009 Brilliant pitch : what to know, do, and say to make the perfect pitch / | HF 5439 .B67 W45 1989 But first, these messages-- : the selling of broadcast advertising / | HF 5439 .C6 P68 2011 Marketing fashion / | HF 5439 .H54 M66 2002 Crossing the chasm : marketing and selling high-tech products to mainstream customers / | HF 5439 .T42 M66 1995 Crossing the chasm : marketing and selling high-tech products to mainstream customers / | HF 5466 .G7 S4 1988 Selling by direct mail : An Entrepreneurial Guide to Direct Marketing. |
Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
1. Structure of the fashion market -- 2. The marketing toolkit -- 3. Research and planning -- 4. Understanding the customer -- 5. Introduction to branding -- 6. Fashion promotion -- 7. Careers in fashion marketing.
Includes bibliographical references (p. 212) and index.
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