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The 10 trillion prize : captivating the newly affluent in China and India / Michael J. Silverstein ... [et al.].
Publication details: Boston : Harvard Business Review Press, c2012.Description: xix, 314 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9781422187050 :
- 1422187055 :
- Ten trillion dollar prize
- HC430.C6 A13 2012
Contents:
Consumption in China and India : the dawn of a golden age -- The new revolutionaries : the rise of the middle classes -- The boom of the superrich : the millionaires (and billionaires) -- The next -but-one billion : the future of the left-behinds -- Finding the new consumer: the urban centers and rural communities -- The power of the purse : the new female consumers -- Food and drink : acquired tastes: cookies, wine, whiskey, and tea -- House and home: the "des res," furniture and the fridge -- Luxury : trading up in China and India : fast cars, watches, and catwalk clothes -- Digital life: Netizens, e-shoppers, and the new Internet giants -- Education : the escalator to higher-paying jobs -- Paisa vasool: how to captivate the newly affluent in China and India -- The boomerang effect: the global impact of the race for resources -- Fast forward: doing business and the accelerator mind set -- The BCG playbook: practical strategies for winning over new consumers in China and India -- A letter to the next generation : renewal and the American dream -- Worlds of difference : the regions of China and India -- Risks and the hit-the-wall scenario : how to manage volatility.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HC 430 .C6 A13 2012 (Browse shelf(Opens below)) | Available | 5082867 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HC 427.95 .S862 2011 Eclipse : living in the shadow of China's economic dominance / | HC 427.95 .Z424 2007 Dragons at your door : how Chinese cost innovation is disrupting global competition / | HC 428 .C453 O57 2013 Anxious wealth : money and morality among China's new rich / | HC 430 .C6 A13 2012 The 10 trillion prize : captivating the newly affluent in China and India / | HC 430 .C6 W365 2012 The rise of the consumer in modern China / | HC 430 .C6 Y75 2007 China's new culture of cool : understanding the world's fastest-growing market / | HC 430 .E5 E36 2010 The river runs black : the environmental challenge to China's future / |
Consumption in China and India : the dawn of a golden age -- The new revolutionaries : the rise of the middle classes -- The boom of the superrich : the millionaires (and billionaires) -- The next -but-one billion : the future of the left-behinds -- Finding the new consumer: the urban centers and rural communities -- The power of the purse : the new female consumers -- Food and drink : acquired tastes: cookies, wine, whiskey, and tea -- House and home: the "des res," furniture and the fridge -- Luxury : trading up in China and India : fast cars, watches, and catwalk clothes -- Digital life: Netizens, e-shoppers, and the new Internet giants -- Education : the escalator to higher-paying jobs -- Paisa vasool: how to captivate the newly affluent in China and India -- The boomerang effect: the global impact of the race for resources -- Fast forward: doing business and the accelerator mind set -- The BCG playbook: practical strategies for winning over new consumers in China and India -- A letter to the next generation : renewal and the American dream -- Worlds of difference : the regions of China and India -- Risks and the hit-the-wall scenario : how to manage volatility.
Includes bibliographical references and index.
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