Includes bibliographical references (p. 469-482) and index.

Speaking with confidence : Why study public speaking? ; Public speaking and conversation ; The communication process ; The rich heritage of public speaking ; Learning from great speakers: Martin Luther King Jr. ; Public speaking and diversity ; Improving your confidence as a speaker ; Managing your nervousness ; Begin with the end in mind ; Improving your confidence as a public speaker -- Previewing the audience-centered speechmaking process : An audience-centered speechmaking model ; Consider your audience ; Select and narrow your topic ; Learning from great speakers: Abraham Lincoln ; Determine your purpose ; Develop your central idea ; Generate the main ideas ; Gather supporting material ; Organize your speech ; Sample outline ; Rehearse your speech ; The power of the Internet ; use your communication apprehension to enhance your performance ; Deliver your speech ; Sample speech ; How to develop a speech of self introduction -- Speaking freely and ethically : Speaking freely ; Speaking ethically ; Learning from great speakers: Mohandas Gandhi ; Sample oral citation ; Listening ethically ; Tips for ethics and free speech ; Listen critically ; Remember that you will look more confident than you may feel ; Avoiding plagiarism -- Listening to speeches : Barriers to effective listening ; How to become a better listener ; Learning from great speakers: Cesar Chavez ; Improving your note-taking skills ; Listening and critical thinking ; Analyzing and evaluating speeches ; Developing your rhetorical listening skills ; Giving feedback to yourself ; Look for positive listener support ; Evaluating a speaker's rhetorical effectiveness -- Analyzing your audience : Becoming an audience-centered speaker ; Gather information about your audience ; Analyze information about your audience ; Learning from great speakers: Winston Churchill ; Adapt to your audience ; Analyzing your audience before you speak ; Learn as much as you can about your audience ; Adapting to your audience as you speak ; Gathering information about your audience ; Analyzing your audience after you speak ; Developing communication strategies to adapt to your audience -- Developing your speech : Select and narrow your topic ; Selecting an interesting topic ; Using the web to prime your creative pump for a speech topic ; Determine your purpose ; Develop your central idea ; Learning from great speakers: Frederick Douglass ; A single idea ; Generate and preview your main ideas ; Meanwhile, back at the computer . . . ; Strategies for selecting a speech topic -- Gathering supporting Material ; Personal knowledge and experience ; The Internet ; Evaluating web sites ; Library resources ; Interviews ; Learning from great speakers: Eleanor Roosevelt ; Resources from special-interest groups and organizations ; Research strategies ; Gathering supporting material for your speech -- Using supporting material : Illustrations ; Learning from great speakers: Garrison Keillor ; Descriptions and explanations ; Definitions ; Analogies ; Statistics ; Opinions ; Using the Internet to find interesting supporting material ; Selecting the best supporting material ; Identifying a variety of supporting material for your speech -- Organizing your speech : Organizing your main ideas ; Organize your message ; Learning from great speakers: Desmond Tutu ; Subdividing your main ideas ; Internet resources to help you organize your speech ; Integrating your supporting material ; Sample integration of supporting material ; Organizing your supporting material ; Developing signposts ; Supplementing signposts with presentation aids ; Organizing your ideas --

Introducing and concluding your speech : Purposes of introductions ; Effective introductions ; Using the Web to find an attention-catching introduction ; Purposes of conclusions ; Effective conclusions ; Be familiar with your introduction and conclusion ; Learning from great speakers: Patrick Henry ; Developing the introduction and conclusion to your speech -- Outlining and editing your speech : Developing your preparation outline ; Sample preparation outline ; Editing your speech ; Developing your delivery outline and speaking notes ; Using Internet resources to improve your outlining skill ; Use your well-prepared speaking notes when you rehearse ; Sample delivery outline ; Learning from great speakers: Mark Twain ; Outlining your speech -- Using words well: speaker language and style : Oral versus written language style ; Using words effectively ; Adapting your language style to diverse listeners ; Crafting memorable word structures ; Use words to manage your anxiety ; Creating figurative images ; Using Internet resources to polish your spoken prose ; Learning from great speakers: John F. Kennedy ; Analyzing an example of memorable word structure ; Tips for using language effectively ; Conducting a "language style audit" of your speech -- Delivering your speech ; The power of Speech delivery ; Methods of delivery ; Characteristics of effective delivery ; Learning from great speakers: Marcus Tullius Cicero ; Evaluating speaker delivery ; Audience diversity and delivery ; Rehearsing your speech: Some final tips ; Delivering your speech ; Re-create the speech environment when you rehearse ; Adapting your speech delivery for television ; Responding to questions ; Improving your speech delivery -- Using presentation aids : The value of presentation aids ; Learning from great speakers: Ronald Reagan ; Types of presentation aids ; Using the Internet as a source for visuals for your speeches ; Guidelines for developing presentation aids ; Guidelines for using presentation aids ; Practice with your presentation aids to boost your confidence ; A checklist for using effective presentation aids -- Speaking to inform : Goals of informative speaking ; Types of informative speeches ; Focus on your information rather than your fear ; Strategies to enhance audience understanding ; Strategies to maintain audience interest ; Finding late-breaking news and information for your speech ; Learning from great speakers: Oprah Winfrey ; Strategies to enhance audience recall ; Sample informative speech ; Developing a vivid word picture -- Understanding principles of persuasive speaking : Persuasion defined ; How persuasion works ; How to motivate listeners ; Learning from great speakers: Elizabeth Cady Stanton ; How to develop your persuasive speech ; Breathe to relax ; Putting persuasive principles into practice ; Finding out about congressional legislation for persuasive speeches ; Developing a persuasive speech --

Using persuasive strategies : Establishing credibility ; Enhancing your credibility ; Using logic and evidence to persuade ; Information triage: identifying reasoning fallacies ; Using emotion to persuade ; Enhance your initial credibility ; Learning from great speakers: Franklin Delano Roosevelt ; Strategies for adapting ideas to people and people to ideas ; Strategies for organizing persuasive messages ; Sample persuasive speech ; Adapting ideas to people and people to ideas -- Speaking for special occasions and purposes : Public speaking in the workplace ; Seek a variety of speaking opportunities ; Ceremonial speaking ; A toast to you and yours: tips for making toasts ; After-dinner speaking: using humor effectively ; Learning from great speakers: Dave Barry ; Introducing a speaker -- Epilogue : Learning more about communication -- Appendix A. Speaking in small groups : Solving problems in groups and teams ; Participating in small groups ; Leading small groups ; Using parliamentary procedure to give structure to large groups -- Appendix B. The classical tradition of rhetoric / Thomas R. Burkholder ; The earliest teachers of rhetoric ; Beginning of the Greek tradition: The Sophists ; Plato ; Aristotle ; The Roman tradition ; Conclusion -- Appendix C. Speeches for analysis and discussion : I Have a dream / Martin Luther King Jr. ; Van Gogh's incredible life / Kristy Shaw ; Harvard commencement speech / Bill Gates ; Tissue trade reform / Christina Costanzo ; Ovarian cancer: breaking the silence / Viqar Mohammad ; The hillbilly girl / Bridget Traut ; A jury not of her peers / Colston Reid.