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Controversies in contemporary advertising / Kim Bartel Sheehan, University of Oregon.
Publication details: Los Angeles : SAGE, [2014]Edition: Second editionDescription: xvii, 311 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9781452261072 (pbk.) :
- 1452261075 (pbk.) :
- HF5823 .S4854 2014
Contents:
Advertising, its supporters, and its critics -- Living in a consumer culture -- Advertising and the media : changes and challenges -- How advertising is regulated : government and industry -- Beyond subliminal : the pervasiveness of persuasion -- Advertising choices : influences of stereotypes and taste -- Gender and advertising : how gender shapes meaning -- Advertising and race : examining the melting pot -- Advertising and age, sexual orientation, and ability : marginalized or mainstreamed? -- Children and advertising : emerging consumers, problematic strategies -- Advertising controversial products : bans and beliefs -- Tobacco and alcohol advertising : industries in flux -- Advertising prescription drugs : healthy tactics or risky propositions? -- Political advertising : do "we the people" still matter? -- Socially responsible advertising : does a brand have a conscience? -- Online advertising : the ever-evolving landscape -- Advertising : being ethical advertisers in a challenging age.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5823 .S4854 2014 (Browse shelf(Opens below)) | Available | 5132974 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5823 .R665 2005 How to advertise : What works, what doesn't- and why / | HF 5823 .S3636 1994 Strategic advertising campaigns / | HF 5823 .S3636 1999 Strategic brand communication campaigns / | HF 5823 .S4854 2014 Controversies in contemporary advertising / | HF 5823 .S619 1994 The advertising kit : a complete guide for small businesses / | HF 5823 .S67 2014 Creative advertising : an introduction / | HF 5823 .S76 2007 Ads to icons : how advertising succeeds in a multimedia age / |
Advertising, its supporters, and its critics -- Living in a consumer culture -- Advertising and the media : changes and challenges -- How advertising is regulated : government and industry -- Beyond subliminal : the pervasiveness of persuasion -- Advertising choices : influences of stereotypes and taste -- Gender and advertising : how gender shapes meaning -- Advertising and race : examining the melting pot -- Advertising and age, sexual orientation, and ability : marginalized or mainstreamed? -- Children and advertising : emerging consumers, problematic strategies -- Advertising controversial products : bans and beliefs -- Tobacco and alcohol advertising : industries in flux -- Advertising prescription drugs : healthy tactics or risky propositions? -- Political advertising : do "we the people" still matter? -- Socially responsible advertising : does a brand have a conscience? -- Online advertising : the ever-evolving landscape -- Advertising : being ethical advertisers in a challenging age.
Includes bibliographical references (pages 279-302) and index.
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