Normal view
MARC view
Cases on consumer-centric marketing management / [edited by] Vimi Jham, Sandeep Puri.
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesPublication details: Hershey, PA : Business Science Reference, [2014].Description: xxi, 351 pages ; 27 cmContent type:- text
- unmediated
- volume
- 9781466643574 :
- 1466643579 :
- HF5415.13 .C335 2014
Contents:
Summary: "This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.
Ch.1. Understanding Consumer Behavior through Mental Accounting: Evidence from Turkish Consumers {u2013} Ch. 2. What Went Wrong? -- Ch.3. Case Study on Relationship Marketing {u2013} Ch.4. A Line in Water: A Case of Customer Relationship Management {u2013} Ch.5. The Realization of Customer Satisfaction with Technology Integrations {u2013} Ch.6. Intensive Care {u2013} Ch.7. Always Trust the Customer: How Zara has revolutionized the Fashion Industry and Become a Worldwide Leader {u2013} Ch.8. Consumer Behavior Perspective for Fairness Creams: A Case of ‘Fair & Lovely’ {u2013} Ch.9. International Branding at Mirza International: Dilemma Unsolved {u2013} Ch.10. Delhi Bank of India: Dilemma of a New Bank Manager {u2013} Ch.11. Facebook: An Application of Cloud Computing {u2013} Ch.12. Price Effectiveness in Hotels: Case Study Comparing Strategies Adopted by Mid-Size Hotels in New Delhi {u2013} Ch. 13. Indian Luxury Car Market Changing Lanes: A Case of BMW India {u2013} Ch.14. Niche Marketing Strategies for Business Growth: An Experiential Journey {u2013} Ch.15. Marketing of Tobacco Products in Australia: Dealing with the Emerging Regulations {u2013} Ch. 16. Concentra BPO: The Falling Customer Satisfaction {u2013} Ch. 17. A Case Study on Customer Experiential Management at High Five Hotels Pvt. Ltd, Nashik {u2013} Ch.18. Case Study on Customer’s Ambidextrous Nature of Trust in Internet Banking: Australian Context {u2013} Ch.19. Should Corporate Political Lobbying Come under Scanner by Regulatory Mechanism?: Vaishnavi Corporate Communication and 2G Spectrum Scam: A Political Lobbying Case -- Ch.20. Tata GoldPlus: Adoption of Customer Oriented Strategy for Penetrating Market Opportunity {u2013} Ch.21. When Citi was Found Sleeping {u2013} Ch.22. Triumph Charter School Service Provider {u2013} Ch.23. Maximizing Employee On-Boarding: A Study in a Pharmaceutical Company.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.13 .C335 2014 (Browse shelf(Opens below)) | Available | 5132965 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.13 .A664 2004 Applying qualitative methods to marketing management research / | HF 5415.13 .B448 1991 Cases in marketing management / | HF 5415.13 .B555 2011 Cross marketing : here's your wake up call/ | HF 5415.13 .C335 2014 Cases on consumer-centric marketing management / | HF 5415.13 .C57 2010 Marketing management : a customer-oriented approach / | HF 5415.13 .C6348 2005 The marketing plan / | HF5415.13.C74 2006 Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / |
Ch.1. Understanding Consumer Behavior through Mental Accounting: Evidence from Turkish Consumers {u2013} Ch. 2. What Went Wrong? -- Ch.3. Case Study on Relationship Marketing {u2013} Ch.4. A Line in Water: A Case of Customer Relationship Management {u2013} Ch.5. The Realization of Customer Satisfaction with Technology Integrations {u2013} Ch.6. Intensive Care {u2013} Ch.7. Always Trust the Customer: How Zara has revolutionized the Fashion Industry and Become a Worldwide Leader {u2013} Ch.8. Consumer Behavior Perspective for Fairness Creams: A Case of ‘Fair & Lovely’ {u2013} Ch.9. International Branding at Mirza International: Dilemma Unsolved {u2013} Ch.10. Delhi Bank of India: Dilemma of a New Bank Manager {u2013} Ch.11. Facebook: An Application of Cloud Computing {u2013} Ch.12. Price Effectiveness in Hotels: Case Study Comparing Strategies Adopted by Mid-Size Hotels in New Delhi {u2013} Ch. 13. Indian Luxury Car Market Changing Lanes: A Case of BMW India {u2013} Ch.14. Niche Marketing Strategies for Business Growth: An Experiential Journey {u2013} Ch.15. Marketing of Tobacco Products in Australia: Dealing with the Emerging Regulations {u2013} Ch. 16. Concentra BPO: The Falling Customer Satisfaction {u2013} Ch. 17. A Case Study on Customer Experiential Management at High Five Hotels Pvt. Ltd, Nashik {u2013} Ch.18. Case Study on Customer’s Ambidextrous Nature of Trust in Internet Banking: Australian Context {u2013} Ch.19. Should Corporate Political Lobbying Come under Scanner by Regulatory Mechanism?: Vaishnavi Corporate Communication and 2G Spectrum Scam: A Political Lobbying Case -- Ch.20. Tata GoldPlus: Adoption of Customer Oriented Strategy for Penetrating Market Opportunity {u2013} Ch.21. When Citi was Found Sleeping {u2013} Ch.22. Triumph Charter School Service Provider {u2013} Ch.23. Maximizing Employee On-Boarding: A Study in a Pharmaceutical Company.
Includes bibliographical references and index.
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.
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