Packaging : design successful packaging for specific customer groups / Mark Hampshire, Keith Stephenson.

By:

Hampshire, Mark

Contributor(s):

Stephenson, Keith

Series: DemoGraphicsPublication details: Mies, Switzerland ; Hove : RotoVision, 2007.Description: 207 pages : color illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9782940361717
2940361711

Subject(s):

Genre/Form:

LOC classification:

TS 195.4 .S74 2007

Subject: Through a selection of diverse examples, the authors examine how packaging is designed to appeal to specific socio-economic groups. With case studies and interviews with designers and brand owners, the reader is presented with explanations as to how specific marketing choices evolve.

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	American University in Dubai	American University in Dubai	Non-fiction	Main Collection	TS 195.4 .S74 2007 (Browse shelf(Opens below))	Available	5192310

Includes index.

Through a selection of diverse examples, the authors examine how packaging is designed to appeal to specific socio-economic groups. With case studies and interviews with designers and brand owners, the reader is presented with explanations as to how specific marketing choices evolve.

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Packaging : design successful packaging for specific customer groups / Mark Hampshire, Keith Stephenson.

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