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Global marketing management / Warren J. Keegan and Naval K. Bhargava.
Series: Publisher: Delhi, India : Dorling Kindersley (India) Pvt. ; Pearson Education, 2011Edition: 7th editionDescription: xxiv, 670 pages : illustrations, maps ; 24 cmContent type:- text
- unmediated
- volume
- 9788131730911
- 8131730913
- HF 1009.5 .K40 2011
Partial contents:
Introduction to global marketing -- The global economic environment--Social and cultural environment -- The political, legal, and regulatory environments of global marketing -- Global customers -- Global marketing information systems and research -- Segmentation, targeting and positioning -- Entry and expansion strategies: marketing and sourcing -- Cooperative strategies and global strategic partnerships -- Competitive analysis and strategy -- Product decisions -- Pricing decisions -- Global marketing channels and physical distribution -- Global advertising -- Global promotion: public relations, personal selling, sales promotion, direct marketing, trade shows and sponsorship -- Lending, organizing and monitoring the global marketing effort -- The future of global marketing.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 1009.5 .K40 2011 (Browse shelf(Opens below)) | Available | 5183534 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
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| HF 1009.5 .J43 1988 International marketing management : strategies and cases / | HF 1009.5 .J6 1998 Foundations of international marketing / | HF 1009.5 .K4 G7 Global marketing management. 4th ed. | HF 1009.5 .K40 2011 Global marketing management / | HF 1010 .D86 2003 The firm of the future : a guide for accountants, lawyers, and other professional services / | HF 1017 .A53 2012 Essentials of modern business statistics with Microsoft Office Excel / | HF 1017 .B348 2001 Data management / |
Includes bibliographical references and index.
Introduction to global marketing -- The global economic environment--Social and cultural environment -- The political, legal, and regulatory environments of global marketing -- Global customers -- Global marketing information systems and research -- Segmentation, targeting and positioning -- Entry and expansion strategies: marketing and sourcing -- Cooperative strategies and global strategic partnerships -- Competitive analysis and strategy -- Product decisions -- Pricing decisions -- Global marketing channels and physical distribution -- Global advertising -- Global promotion: public relations, personal selling, sales promotion, direct marketing, trade shows and sponsorship -- Lending, organizing and monitoring the global marketing effort -- The future of global marketing.
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