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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: 5th ed.
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 K37 2012.
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Stereotypes and prejudice : essential readings / edited by Charles Stangor. by Series: Key readings in social psychology | Key readings in social psychologyLanguage: English Philadelphia, PA : Psychology Press, 2000
Availability: Items available for loan: American University in Dubai (1)Call number: BF 323 .S63 S735 2000.
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Intention and interpretation / edited by Gary Iseminger. by Series:
Publication details: Philadelphia : Temple University Press, 1992
Availability: Items available for loan: American University in Dubai (1)Call number: PN 49.
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The skeptical visionary : a Seymour Sarason education reader / edited by Robert L. Fried. by
Publication details: Philadelphia : Temple University Press, 2003
Availability: Items available for loan: American University in Dubai (1)Call number: LA 217.2 .S28 2003.
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Complaint management excellence : creating customer loyalty through service recovery / Sarah Cook. by
Publication details: London ; Philadelphia : Kogan Page, c2012
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.52 .C66 2012.
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Fundamentals of risk management : understanding evaluating and implementing effective risk management / Paul Hopkin. by
Edition: 2nd ed.
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: American University in Dubai (1)Call number: HD 61 .H567 2012.
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Digital wars : Apple, Google, Microsoft and the battle for the Internet / Charles Arthur. by
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: American University in Dubai (1)Call number: HD 9696.8 .U62 A78 2012.
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Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. by
Edition: 2nd ed.
Publication details: London ; Philadelphia : Kogan Page, 2009
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823.
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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones. by
Edition: 2nd ed.
Publication details: Philadelphia, PA : Kogan Page, c2012
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 R93 2012.
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How to master the IELTS : over 400 practice questions for all parts of the International English Language Testing System / Chris Tyreman. by
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: American University in Dubai (1)Call number: PE 1128.
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Soldiers, martyrs, traitors, and exiles : political conflict in Eritrea and the diaspora / Tricia Redeker Hepner. by Series: The ethnography of political violence
Publication details: Philadelphia, Pa. : Oxford : University of Pennsylvania Press ; Oxford Creative Marketing [distributor], 2011
Availability: Items available for loan: American University in Dubai (1)Call number: DT 397.
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Maritime logistics : a complete guide to effective shipping and port management / [edited by] Dong-Wook Song, Photis M. Panayides. by
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: American University in Dubai (1)Call number: HE 571 .M367 2012.
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Walmart : key insights and practical lessons from the world's largest retailer / Bryan Roberts and Natalie Berg. by
Publication details: London ; Philadelphia, PA : Kogan Page, c2012
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5429.215 .U6 R63 2012.
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Icons / Markus Klinko & Indrani Pal-Chaudhuri ; with Cindy de la Hoz ; forewords by Iman & Fern Mallis. by
Publication details: Philadelphia : Running Press, c2012
Availability: Items available for loan: American University in Dubai (1)Call number: TR 681 .F3 K59 2012.
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The architecture of the Barnes Foundation : gallery in a garden, garden in a gallery / Tod Williams, Billie Tsien ; principal photography by Michael Moran ; edited by Octavia Giovannini-Torelli. by
Publication details: New York, NY : In association with the Barnes Foundation, Philadelphia, Skira Rizzoli : 2012
Other title:
  • Gallery in a garden, garden in a gallery.
Availability: Items available for loan: American University in Dubai (1)Call number: NA 6696 .U6 2012.
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Beyond the resource curse / edited by Brenda Shaffer and Taleh Ziyadov. by
Edition: 1st ed.
Publication details: Philadelphia : University of Pennsylvania Press, c2012
Availability: Items available for loan: American University in Dubai (1)Call number: HD 9502 .A2 B49 2012.
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The gardens of Suzhou / Ron Henderson. by Series: Penn studies in landscape architecture
Edition: 1st ed.
Publication details: Philadelphia : University of Pennsylvania Press, c2013
Availability: Items available for loan: American University in Dubai (1)Call number: SB 466 .C52 S8334 2013.
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Pioneers of digital : success stories from leaders in advertising, marketing, search, and social media / Paul Springer, Mel Carson. by
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: American University in Dubai (1)Call number: HF 6146 .I58 S67 2012.
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The better mousetrap : brand invention in a media democracy / Simon Pont. by
Publication details: London ; Philadelphia : Kogan Page, 2013
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.125 5 P66 2013.
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Geek wisdom : the sacred teachings of nerd culture / edited by Stephen H. Segal ; with commentary by Zaki Hasan ... [et al.] ; illustrations by Mario Zucca. by
Publication details: Philadelphia, PA : Quirk Books, c2011
Availability: Items available for loan: American University in Dubai (1)Call number: PN 6084 .C556 G44 2011.
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