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		Image from Google Jackets	Loyalty rules! : how today's leaders build lasting relationships / Frederick F. Reichheld. by Reichheld, Frederick F Publication details: Boston, MA : Harvard Business School Press, 2001 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.525 .R45 2001. Place hold Save to lists
		Image from Google Jackets	The CRM project management handbook : building realistic expectations and managing risk / Michael Gentle. by Gentle, Michael, 1957- Publication details: London ; Sterling, VA : Kogan Page, 2002 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .G456 2002. Lists: KOGAN PAGE . Place hold Save to lists
		Image from Google Jackets	Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah. by Halligan, Brian, 1967- Shah, Dharmesh, 1967- Series: The new rules of social media series Publication details: Hoboken, N.J. : Wiley, c2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 H353 2010. Place hold Save to lists
		Image from Google Jackets	Engage : the complete guide for brands and businesses to build, cultivate, and measure success in the new web / Brian Solis. by Solis, Brian Publication details: Hoboken, NJ : Wiley, c2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 S65 2010. Place hold Save to lists
		Image from Google Jackets	Your call is (not that) important to us : customer service and what it reveals about our world and our lives / Emily Yellin. by Yellin, Emily, 1961- Publication details: New York : Free Press, c2009 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .Y47 2009. Place hold Save to lists
		Image from Google Jackets	Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. by Stiff, Dan Publication details: New York : McGraw-Hill, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 S75 2006. Place hold Save to lists
		Image from Google Jackets	Communicating with custommers [videorecording] : an entry level guide / Learning Seed. by Learning Seed Company Publication details: Lake Zurich, IL : Learning Seed, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: DVD HF 5415.5 .C66 2005. Place hold Save to lists
		Image from Google Jackets	Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. by Baron, Steve Conway, Tony Warnaby, Gary Series: Advanced marketing series (Los Angeles, Calif.) Publication details: London ; Thousan Oaks, CA : SAGE, 2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.55 .B376 2010. Place hold Save to lists
		Image from Google Jackets	9 brand shaastras : nine successful brand strategies to build winning brands / Jagdeep Kapoor. by Kapoor, Jagdeep, 1960- Edition: 2nd ed. Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2009 Other title: Nine brand shaastras Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 K3725 2009. Place hold Save to lists
		Image from Google Jackets	Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman. by Day, George S Moorman, Christine Publication details: New York : McGraw-Hill, c2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .D39 2010. Place hold Save to lists
		Image from Google Jackets	Tactical transparency : how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson. by Holtz, Shel Havens, John C International Association of Business Communicators Edition: 1st ed. Publication details: San Francisco, CA : Jossey-Bass, c2009 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .H585 2009. Place hold Save to lists
		Image from Google Jackets	How to talk to customers : create a great impression every time with MAGIC / Diane Berenbaum, Tom Larkin. by Berenbaum, Diane, 1956- Larkin, Tom, 1953- Publication details: San Francisco : Jossey-Bass, c2007 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .B45 2007. Place hold Save to lists
		Image from Google Jackets	Buy now : creative marketing that gets customers to respond to you and your product / Rick Cesari, Ron Lynch ; with Tom Kelly. by Cesari, Rick, 1956- Lynch, Ron, 1966- Kelly, Tom, 1950 Oct. 8- Publication details: Hoboken, N.J. : Wiley, c2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 .C44 2011. Place hold Save to lists
		Image from Google Jackets	Pre-commerce : how companies and customers are transforming business together / Bob Pearson with Dan Zehr. by Pearson, Bob, 1962- Zehr, Dan Edition: 1st ed. Publication details: San Francisco : Jossey-Bass, c2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.32 .P43 2011. Place hold Save to lists
		Image from Google Jackets	Voice-of-the-customer marketing : a revolutionary 5-step process to create customers who care, spend, and stay / by Ernan Roman. by Roman, Ernan Publication details: New York : McGraw-Hill, c2011 Other title: Voice of the customer marketing. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.55 .R66 2011. Place hold Save to lists
		Image from Google Jackets	How companies win : profiting from demand-driven business models no matter what business you're in / Rick Kash and David Calhoun. by Kash, Rick Calhoun, David Edition: 1st ed. Publication details: New York : HarperBusiness, c2010 Availability: Items available for loan: American University in Dubai (1)Call number: HD 58.8 .K3767 2010. Place hold Save to lists
		Image from Google Jackets	Harvard business review on increasing customer loyalty. Series: Harvard business review paperback Publication details: Boston, Mass. : Harvard Business Review Press, c2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.525 .H37 2011. Place hold Save to lists
		Image from Google Jackets	Harvard business review on reinventing your marketing. Series: Harvard business review paperback series Publication details: Boston, Mass. : Harvard Business Review Press, c2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .H24336 2011. Place hold Save to lists
		Image from Google Jackets	The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business / Timothy R. Pearson. by Pearson, Timothy R Publication details: New York : McGraw-Hill, c2011 Other title: 6 new rules to reinvent your brand & reignite your business six new rules to reinvent your brand & reignite your business Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.125 5 P43 2011. Place hold Save to lists
		Image from Google Jackets	Employees first, customers second : turning conventional management upside down / Vineet Nayar. by Nayar, Vineet Publication details: Boston, Mass. : Harvard Business Press, c2010 Other title: Employees 1st Availability: Items available for loan: American University in Dubai (1)Call number: HD 5650 .N375 2010. Place hold Save to lists

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