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MARC view
Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.
Publication details: Wadsworth/ Cengage learning, Belmont, CA : 2009.Edition: 5th edDescription: xxiv, 373 p.; 24 cmContent type:- text
- unmediated
- volume
- 9780495503637 (pbk.) :
- 0495503630 (pbk.) :
- P90 .B285 2008
Contents:
Understanding and evaluating mass communication theory -- Four eras of mass communication theory -- The rise of media industries and mass society theory -- The rise of media theory in the age of propaganda -- Normative theories of mass communication -- The rise of limited-effects theory -- Moving beyond limited effects: focus on functionalism and children -- The emergence of critical and cultural theories of mass communication -- Audience theories: uses, reception, and effects -- Media and society: the rise of media in the social world -- Media and culture theories: meaning-making in the social world -- Afterword: the future of media theory and research.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | P 90 .B37 2008 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 600422 |
Includes bibliographical references (p.349-363) and index.
Understanding and evaluating mass communication theory -- Four eras of mass communication theory -- The rise of media industries and mass society theory -- The rise of media theory in the age of propaganda -- Normative theories of mass communication -- The rise of limited-effects theory -- Moving beyond limited effects: focus on functionalism and children -- The emergence of critical and cultural theories of mass communication -- Audience theories: uses, reception, and effects -- Media and society: the rise of media in the social world -- Media and culture theories: meaning-making in the social world -- Afterword: the future of media theory and research.
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