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All business is local : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz.
Publication details: New York : Portfolio/Penguin, 2012.Description: 248 p. : ill. ; 22 cmContent type:- text
- unmediated
- volume
- 9781591844655 :
- 1591844657 :
- HF5415.1265 .Q45 2012
Contents:
Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.126 5 Q45 2012 (Browse shelf(Opens below)) | Available | 5064547 |
Includes bibliographical references and index.
Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.
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