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Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jameison.
Publication details: New York : Oxford University Press, 1996.Edition: 3rd edDescription: xxvi, 578 p. ; ill. ; 22 cmContent type:- text
- unmediated
- volume
- 0195089421
- 0195089413 (cl. : alk. paper)
- JK524 .J36 1996
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | JK 524 .J36 1996 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 100167 |
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| JK 468 .S4 R67 2002 Executive privilege : presidential power, secrecy, and accountability / | JK 516 .G4 2010 The post-American Presidency : the Obama administration's war on America / | JK 516 .G493 2000 Eyewitness to power : the essence of leadership : Nixon to Clinton / | JK 524 .J36 1996 Packaging the presidency : a history and criticism of presidential campaign advertising / | JK 524 .U6 2008 Running for office : candidates, campaigns, and the cartoons of Clifford Berryman / | JK 526 2008 .E44 2008 Elections 2008 : the candidates. | JK 526 2016 .G74 2018 Devil's bargain : Steve Bannon, Donald Trump, and the nationalist uprising / |
Includes bibliographical references (p. 525-568) and index.
In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations.
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