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Influence : the psychology of persuasion / by Robert B. Cialdini.

By: Series: Collins business essentialsNew York : Collins, 2007Edition: Revised editionDescription: xiv, 320 pages : color illustration ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780061241895 (paperback)
Subject(s): LOC classification:
  • BF 774 .C55 2007
Summary: Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection BF 774 .C55 2007 (Browse shelf(Opens below)) Available 5070059

First Collins business essentials edition.

Includes bibliographical references and index.

Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.

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