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Advertising on the Internet / Robbin Zeff, Brad Aronson.
Publication details: New York : Wiley, c1999.Edition: 2nd edDescription: xii, 434 p. : ill ; 24 cmContent type:- text
- unmediated
- volume
- 0471344044 :
- HF6146.I58 Z43 1999
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 6146 .I58 Z43 1999 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 623363 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 6146 .I58 W43 2000 Webvertising : the ultimate Internet advertising guide / | HF 6146 .I58 W45 2011 Killer Facebook ads : master cutting-edge Facebook advertising techniques / | HF 6146 .I58 Y68 2018 Ogilvy on advertising in the digital age / | HF 6146 .I58 Z43 1999 Advertising on the Internet / | HF 6146 .R3 S22 1995 Radio advertising : the authoritative handbook / | HF 6146 .T42 A38 2009 Advertising now : TV commercials / | HF 6146 .T42 B3 1989 How to create effective TV commercials / |
"Wiley Computer Publishing."
Includes index.
Must reading for everyone who is serious about maximizing online advertising!
Internet advertising is more popular than ever before and online advertising revenues are way up. Like its bestselling predecessor, this updated edition offers complete coverage of all of the new technologies and the hottest issues involved in online advertising. New chapters on direct marketing on the Internet, the biggest issues and concerns of local and international advertisers, and important legal issues (written by a well-known and highly respected Internet attorney) continue to make this the book of choice for every size business. There's even extremely helpful information on advertising for free (or almost nothing) by Eric Ward, the "father" of grassroots Internet advertising strategies.
The companion Web site includes listings and links to additional training and tool resources.
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