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The Middle East advertising guide. 2005-2006.
Edition: 3rd.
Publication details: Beirut : Kropps M.E. 2005
Other title:
  • MEAG
Availability: Items available for reference: American University in Dubai: Not for loan (1)Call number: HF 5813 .P35 M53 2005.
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80s : all-American ads / edited by Jim Heimann ; with an introduction by Steven Heller. by
Publication details: Köln, Ger. : Los Angeles, CA : Taschen, c2005
Other title:
  • All-American ads
  • Eighties
  • 80s : all-American ads.
  • All American ads.
  • Eighties: all-American ads.
Availability: Items available for reference: American University in Dubai: Not for loan (1)Call number: REF NC 998.5 A1 A158 2005.
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Radio advertising [sound recording] : the world tour: inspiring stuff outside the UK / Aerials Foundations.
Publication details: London, UK : Aerials Foundation, 2004
Other title:
  • Radio commercials
Availability: Items available for loan: American University in Dubai (1)Call number: HF 6146 .R3 R235 2004.
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Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow. by
Edition: 2nd ed.
Publication details: Los Angeles : SAGE, c2010
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .A758 2010.
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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by
Publication details: London : Thames & Hudson, 2008
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .B27 2008.
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Brand new China : advertising, media, and commercial culture / Jing Wang. by
Publication details: Cambridge, Mass. : Harvard University Press, 2008
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5813 .C5 W37 2008.
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As heard on TV : popular music in advertising / Bethany Klein. by Series: Ashgate popular and folk music series
Edition: 1st pbk. ed.
Publication details: Farnham, England ; Burlington, VT : Ashgate, c2010, 2009
Other title:
  • As heard on television
Availability: Items available for loan: American University in Dubai (1)Call number: HF 6146 .T42 K467 2010.
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The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot. by
Publication details: Lausanne ; [Worthing] : AVA Academia, c2006
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .B866 2006.
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Why ads work [videorecording] : the power of self-deception / Learning Seed. by
Publication details: Lake Zurich, IL : The Learning Seed, c1996
Other title:
  • Power of self-deception
Availability: Items available for loan: American University in Dubai (1)Call number: DVD HF 5822 .W49 1996.
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That's marketing [videorecording] : understanding consumer behavior / Learning Seed. by
Publication details: Lake Zurich, IL : The Learning Seed, c1999
Other title:
  • Understanding consumer behavior
Availability: Items available for loan: American University in Dubai (1)Call number: DVD HF 5415 .T43 1999.
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Packaging [videorecording] : the science of temptation / Learning Seed. by
Publisher number:
  • 25101 Learning Seed Co
Publication details: Lake Zurich, Ill. : Learning Seed Co., 2001
Other title:
  • Science of temptation.
Availability: Items available for loan: American University in Dubai (1)Call number: DVD HF 5770 .P32 2001.
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Killing us softly 3 [videorecording] / created by Jean Kilbourne ; producer, director, editor, Sut Jhally. by
Publication details: Northampton, MA : Media Education Foundation, c2000
Other title:
  • Advertising's image of women
  • Killing us softly three
  • Killing us softly III
Availability: Items available for loan: American University in Dubai (1)Call number: DVD HF 5822 .K5 2000.
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The merchants of cool [videorecording] / produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston. by
Publisher number:
  • FROL6909 PBS Home Video
Publication details: [Boston, MA] : WGBH Educational Foundation : Distributed by PBS Home Video, 2005, c2001
Other title:
  • Frontline : the merchants of cool
Availability: Items available for loan: American University in Dubai (1)Call number: DVD HQ 799.2 .M35 M425 2005.
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Lurzer's int'l archive : TV commercials worldwide 2004 [videorecording]
Publication details: Frankfurt : Lurzer's Int'l Archive, 2004
Other title:
  • Archive
  • Lurzer's international archive
Availability: Items available for loan: American University in Dubai (3)Call number: DVD HF 5801 .L87 2004 v.2, ...
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Positioning [videorecording] : how advertising shapes perception. by
Publication details: Lake Zurich, Ill. : Learning Seed, c2004
Other title:
  • How advertising shapes perception
Availability: Items available for loan: American University in Dubai (1)Call number: DVD HF 5827.2 .P6 2004.
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Marketing communications Theory and applications / by John R. Rossiter and Steven Bellman. by
Publication details: Frenchs Forest : Pearson education, c2005
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .R67 2004.
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Copywriting for the electronic media : a practical guide / Milan D. Meeske. by
Edition: 5th ed.
Publication details: Belmont, CA : Thomson/Wadsworth, 2005
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5825 .M38 2005.
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The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly. by
Edition: 3rd ed.
Publication details: New York : Henry Holt, 2005
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5825 .B55 2005.
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E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
Edition: International ed.
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2001
Other title:
  • Ecommerce
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5548.32 .R39 2001.
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Cracking the advertising code [videorecording] / produced and written by Judy Jennings; Director, Dan Simmons by
Publisher number:
  • 3405 Learning Zone Express
Publication details: Owatonna, Minn. : Learning Zone Express, c2007
Availability: Items available for loan: American University in Dubai (1)Call number: DVD HF 5822 .C73 2007.
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