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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series: Routledge communication series
Edition: 4th ed.
Publication details: New York : Routledge, 2010
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5826.5 .K38 2010.
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How to put your book together and get a job in advertising / Maxine Paetro. by
Edition: Newly rev. ed.
Publication details: New York : W.W. Norton & Company, c2010
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5828.4 .P33 2010.
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Strategic media decisions / by Marian Azzaro, with Dan Binder ... [et al.]. by
Edition: 2nd ed.
Publication details: Chicago, Ill. : Copy Workshop, c2008
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .A99 2008.
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The new account manager : redefining the crucial role of account service in the changing business of advertising / by Don Dickinson. by
Edition: New ed. [2nd ed.]
Publication details: Chicago, IL : Copy Workshop, c2009
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .D53 2009.
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How to succeed in advertising : when all you have is talent / by Laurence Minsky ; foreword by Maxine Paetro ; introduction by Luke Sullivan. by
Edition: 2nd ed.
Publication details: Chicago, IL : Copy Workshop, c2007
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5828.4 .M55 2007.
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Print matters : how to write great advertising / Randall Hines, Robert Lauterborn. by
Publication details: Chicago, IL : Racom Communications, c2008
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5825.
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. by
Edition: Student value ed.9th ed.
Publication details: Upper Saddle River, N.J. : Prentice Hall/Pearson, c2012
Other title:
  • Advertising and IMC
  • Advertising & integrated marketing communication
  • Advertising & IMC : principles and practice
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823.
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Utopian images and narratives in advertising : dreams for sale / edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper. by
Publication details: Lanham, Md. : Lexington Books, c2012
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5822 .U86 2012.
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Brand revolution : ousting old mideast trading mindsets / Said Aghill Baaghil . by
Publication details: [S.l.] : Iuniverse Inc, 2012
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .1255 .B334 2012.
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Globalizing ideal beauty : How female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century / Denise H. Sutton. by
Publication details: Basingstoke : Palgrave Macmillan, 2009
Other title:
  • Globalising ideal beauty.
  • How female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the 20th century.
  • Women, advertising, and power of marketing.
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5805.
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How does advertising impact teen behavior? / Roman Espejo, book editor. by Series: At issue. Teen issues.
Publication details: Detroit : Greenhaven Press, c2012
Availability: Items available for loan: American University in Dubai (1)Call number: HQ 799.2 .M35 H69 2012.
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Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by
Publication details: Hoboken, N.J. : Wiley, 2012
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.55 .F84 2012.
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Bakhtin and 'interactive' advertising : a conceptual investigation of advertising communication / Gulnara Z. Karimova. by
Publication details: Palo Alto, CA : Academica Press, c2012
Other title:
  • Bakhtin and interactive advertising
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5821 .K37 2012.
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Advertising for people who don't like advertising / by KesselsKramer. by
Publication details: London : Laurence King Pub., 2012
Other title:
  • Advertising for people who do not like advertising
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .A48 2012.
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Web marketing all-in-one for dummies / by John Arnold ... [et al.]. by Series: --For dummies
Edition: 2nd ed.
Publication details: Hoboken, NJ : Wiley, c2012
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1265 .W425 2012.
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True blue / Garrie Hutchinson. by
Publication details: Camberwell, Vic. : Viking, 2002
Other title:
  • True blue : A to Z of Australian icons from Anzac to Fatso, from Ginger Meggs to zinc cream.
  • To Z of Australian icons from Anzac to Fatso, from Ginger Meggs to zinc cream.
Availability: Items available for loan: American University in Dubai (1)Call number: DU 107.
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Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. by
Edition: 2nd ed.
Publication details: London ; Philadelphia : Kogan Page, 2009
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823.
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The library marketing toolkit / Ned Potter. by
Publication details: London : Facet Publishing, 2012
Other title:
  • Library marketing tool kit
Availability: Items available for loan: American University in Dubai (1)Call number: Z 716.3 .P68 2012.
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Billion-dollar branding : brand your small business like a big-business and make great things happen / Honey Parker & Blaine Parker ; foreword by Dave Lakhani. by
Publication details: New York : MJ, c2013, [i.e. 2012]
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1255 .P37 2013.
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by
Edition: 4th ed.
Publication details: Hoboken, N.J. : John Wiley & Sons, c2013
Availability: Not available: American University in Dubai: Checked out (1).
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