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		Image from Google Jackets	Firebrands : building brand loyalty in the Internet age / Michael Moon with Doug Millison. by Moon, Michael Millison, Doug Publication details: Berkeley, Calif. : Osborne/McGraw-Hill, 2000 Availability: Items available for loan: American University in Dubai (1)Call number: HF 6161 .B4 M66 2000. Place hold Save to lists
		Image from Google Jackets	Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by Haig, Matt Publication details: London ; Sterling, VA. : Kogan Page, 2003 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 H345 2003. Lists: KOGAN PAGE . Place hold Save to lists
		Image from Google Jackets	Brand hijack : marketing without marketing / Alex Wipperfürth. by Wipperfürth, Alex Publication details: New York : Portfolio, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 W553 2005. Place hold Save to lists
		Image from Google Jackets	Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey III and Arch G. Woodside. by Trappey, Randolph J Woodside, Arch G Publication details: Houndmills, [England] ; New York, N.Y. : Palgrave Macmillan, c2005 Other title: Brand choice : revealing customers' unconscious-automatic and strategic thinking processes. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.3 .T7 2005. Place hold Save to lists
		Image from Google Jackets	Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim. by Kahle, Lynn R Kim, Chung-hyun, 1950- Series: Advertising and Consumer Psychology Publication details: Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.32 .C74 2006. Place hold Save to lists
		Image from Google Jackets	Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans. by Ryans, Adrian B, 1945- Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2009 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.15 .R93 2009. Place hold Save to lists
		Image from Google Jackets	How you are like shampoo : the breakthrough personal branding system based on prove big-brand marketing methods to help you earn more, do more, and be more at work / renda S. Bence. by Bence, Benda Publication details: Las Vegas, NV : Global Insight Communications, 2008 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 B46 2008. Place hold Save to lists

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