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Citizen marketers : when people are the message / Ben McConnell and Jackie Huba. by
Publication details: Chicago, IL : Kaplan Pub., c2007
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .M1833 2007.
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The new influencers : a marketer's guide to the new social media / Paul Gillin. by
Publication details: Sanger, CA : Quill Driver Books/Word Dancer Press, c2007
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .G5424 2007.
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YouTube : online video and participatory culture / Jean Burgess and Joshua Green ; with contributions by Henry Jenkins and John Hartley. by Series: Digital media and society series
Publication details: Cambridge, UK ; Malden, MA : Polity, 2009
Availability: Items available for loan: American University in Dubai (1)Call number: HM 851 .B87 2009.
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Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah. by Series: The new rules of social media series
Publication details: Hoboken, N.J. : Wiley, c2010
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 H353 2010.
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The social media bible : tactics, tools, and strategies for business success / Lon Safko, David K. Brake. by
Publication details: Hoboken, N.J. : John Wiley & Sons, c2009
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 S24 2009.
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Engage : the complete guide for brands and businesses to build, cultivate, and measure success in the new web / Brian Solis. by
Publication details: Hoboken, NJ : Wiley, c2010
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 S65 2010.
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Socialnomics : how social media transforms the way we live and do business / Erik Qualman. by
Publication details: Hoboken, N.J. : Wiley, c2009
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 Q83 2009.
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Cognitive surplus : creativity and generosity in a connected age / Clay Shirky. by
Publication details: New York : Penguin Press, 2010
Availability: Items available for loan: American University in Dubai (1)Call number: HM 851 .S5464 2010.
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Tactical transparency : how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson. by
Edition: 1st ed.
Publication details: San Francisco, CA : Jossey-Bass, c2009
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .H585 2009.
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Content nation : surviving and thriving as social media changes our work, our lives, and our future / John Blossom. by
Publication details: Indianapolis, IN : Wiley Technology Pub., c2009
Availability: Items available for loan: American University in Dubai (1)Call number: ZA 4482 .B596 2009.
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Everthing you ever wanted to know about social media, but were afraid to ask-- : building your business using consumer generated media / Hillary J.M. Topper. by
Publication details: New York ; Bloomington, IN : IUniverse, c2009
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1265 .T677 2009 .
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Trust agents : using the web to build influence, improve reputation, and earn trust / Chris Brogan and Julien Smith. by
Publication details: Hoboken, N.J. : John Wiley & Sons, c2009
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1265 .B75 2009.
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The new community rules : marketing on the social web / Tamar Weinberg. by
Edition: 1st ed.
Publication details: Beijing ; Sebastopol, CA : O'Reilly, 2009
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1265 .W45 2009.
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The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world / by Beverly Macy, Teri Thompson. by
Publication details: New York : McGraw-Hill, c2011
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 M325 2011.
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Brand media strategy : integrated communications planning in the digital era / Antony Young. by
Edition: 1st ed.
Publication details: New York : Palgrave Macmillan, 2010
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.125 5 Y68 2010.
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Pre-commerce : how companies and customers are transforming business together / Bob Pearson with Dan Zehr. by
Edition: 1st ed.
Publication details: San Francisco : Jossey-Bass, c2011
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.32 .P43 2011.
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Marketing in a Web 2.0 world : using social media, webinars, blogs, and more to boost your small business on a budget / by Peter VanRysdam ; foreword by Brian Goldfarb. by
Publication details: Ocala, Fla. : Atlantic Pub. Group, c2010
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 V356 2010.
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We first : how brands and consumers use social media to build a better world / Simon Mainwaring. by
Edition: 1st ed.
Publication details: New York : Palgrave Macmillan, 2011
Availability: Items available for loan: American University in Dubai (1)Call number: HD 60 .M327 2011.
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Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman. by
Publication details: Hoboken, N.J. : Wiley, c2011
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 G554 2011.
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The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking / by Landy Chase and Kevin Knebl. by
Edition: 1st ed.
Publication details: New York, NY : McGraw-Hill, c2011
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5438.25 .C479 2011.
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